Wise-Up

WISE-UP™ Help Line: 01603 813932

Information for Advertisers

NEWSLETTERS
There are approximately 500 large social housing landlords in the UK - local
authorities and housing associations - responsible for approximately 5 million
homes. Each landlord publishes a tenant newsletter magazine at regular intervals
and distributes it free of charge to its tenants, keeping them informed of key
issues and general news. The Wise-Up team has direct access to the editors of
these newsletters.

DEMOGRAPHICS
Social housing tenants are a demographically well-defined sector with a well documented
profile and a higher than average proportion of certain groups, for example:

Head of Household is…	All UK Housing	Social Housing
Retired	26%	34%
Lone parent	9%	20%
Permanently sick or disabled	4%	11%
Looking after home/family	3%	8%
Unemployed	2%	6%

CAMPAIGNS
A typical Wise-Up campaign on behalf of an advertiser comprises the following elements:
o  Agree a contract to target:
       o  A specified number of households
       o  Over a specified period of time
       o Across the UK or restricted to specified regions: 1.London/SE/E/EM;
           2.SW/WM/Wales; 3.YH/NE/NW; 4.Scotland
o Convert the advertiser’s graphics into a range of suitably sized and
     formatted ‘Wise-Ups’.
o  Contact editors and obtain commitment to include Wise-Ups in their newsletters.
o  Collect fees from advertiser based on the commitments to publish and the number of      households reached.
o  Pay the landlords a fee for including the Wise-Up in the newsletter, on receipt of evidence      (copies of the relevant newsletters).
o  Confirm publication to the advertiser; supply sample copies of newsletters if required and      adjust invoices based on final distribution figures if necessary.
o Submit a final report at the end of the campaign.