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Examples of past campaigns


CAMPAIGN

Did you know that you are twice as likely to die in a house fire if you
don’t have a working smoke alarm?

The harsh reality is that 400 people die in accidental house fires each year in the UK caused by smoking materials, candles, unattended cooking utensils and factors such as faulty electrics.

The good news is that you can reduce the risk of fire by taking a small number of fire safety steps, and communicating with your landlord organisation if you have questions or concerns.
Click on images to enlarge.
# CIRCULATION

1.034,382 Households
75 different landlords
Over 20 months

Available in English
and Welsh versions
CAMPAIGN

To supply free low-energy light bulbs direct to tenants, in exchange for a coded coupon.

This solved a problem landlords were suffering, of holding stocks and distributing low energy light bulbs themselves as part of a government energy reduction campaign.
CIRCULATION

735,300 Households
65 different landlords
Over 5 months
CAMPAIGN

Communicating the existence of the ‘FRANK’ website to the parents of young people and giving them information about teen behaviour, culture and drugs.
CIRCULATION

573,850 Households
61 different landlords
Over 24 months
CAMPAIGN

Raising awareness about the Citizens Advice Bureau as a source of free and independent advice on a wide range of issues.
CIRCULATION

459,195 Households
30 different landlords
Over 6 months
CAMPAIGN

Raising awareness of trials in specific areas for the 101 phone number as a nonemergency alternative to 999.